They have proved prepared for the run of schmoozing that comes along with awards, putting together a campaign centered around Big Al's All-NBA Grade Paint Presence.
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Included in the package is a paint bucket, color pallet and paint tips, all of which features Jefferson grinning or making a post move.
Jefferson has put together a convincing campaign on the court as well. He averages 21.6 points, 10.4 rebounds and 1.1 blocks on the season and became the first Bobcat ever named Player of the Month.
