On Tuesday, Mattel unveiled its collection of made-for-desktop figurines inspired by the group’s 2018 music video for the song “IDOL.”
“Because who doesn’t love tiny surprises?!?” the toy manufacturer wrote on the its official Twitter account, captioning a video revealing dolls for all seven members of the boy group: RM, V, Jimin, Suga, Jin, J-Hope and Jungkook. “Show your love for BTS by collecting all 7 #BTS Mini Dolls, coming soon globally,” the tweet read.
“Why is Jungkook’s mini doll will be released late and not the same as the other members dolls?” wrote one user. “And why the cost went up from 9.99 to 17.99 USD? Care to explain? Thank you.”
“Bruh the dolls are alrdy sold out on amazon AND they raised the price for Jungkook…wow,” tweeted another.
â AMA JK FACE OF KOREA ð (@NochuAMA) October 24, 2019
Others attributed the turn of events as a testament to the singer’s “impressive selling power.”
â Jungkook Updates’- (@JK_followers) October 24, 2019
As Billboard noted, the three-inch dolls are the second offering to come out of a collaboration between BTS and Mattel. Earlier this year, the children’s toy company announced a multi-category global licensing agreement with the boy band, introducing other “IDOL”-inspired dolls in the style of Barbie and Ken.
“BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership Mattel will offer a new way for millions across the world to engage with the band,” said Sejal Shah Miller, a senior vice president at Mattel, in a statement back in January. “Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS.”
Correction: Earlier reporting for this story indicated that the Jungkook mini doll was the best selling of the set. In actuality, the V mini doll appears to be the top seller as of October 25.
